Fashion merchandisers purchase materials required for production, price the finished garments and liaise between the production line and the marketing of finished garments. The job involves an understanding of market demand and coordination of the production process.They are to a large extent responsible for setting fashion trends or perhaps analysing trends. The weaving of fabrics is carried on based on the advance orders of merchandisers.
The growth of consumerism and liberalization to trade has led to heavy influx of new trend in fashion in to Indian markets. Designer wear is common place and international names are flooding the Indian firmament with their new lines tailors to Indian tastes. Fashion consciousness is at its peak. From the exclusive work of the hot culture to the cheap market imitations the protein world of Indian fashion has it all. Today the Indian fashion market is a buzz with the new mantra global touch, desi flavor.